UA concentrated its 1994-1997 growth with 9-to-11 screen builds that were more destination theaters then the generic, neighborhood 8-plexes that it had built in the early to mid-1990s. United Artists stepped up with a smaller-sized concept theater that would serve as a blueprint for its expansion within DFW over the next several years. AMC walked away from the 20-screen Lewisville project leaving an opening for another operator to build a megalplex in that spot. In May of 1993, AMC turned its attention to a 24-screen AMC Stemmons Crossroads project that would become the game-changing AMC Grand 24 opening in 1995.

So in January 1993, AMC announced an exterior multiplex across the highway down from Corporate Drive that would be a 48,000 sqaure feet 20-screen multiplex the likes of which the DFW area hand’t seen. Because the shopping complex drew people from a wide circle including Lewisville, Flower Mound, Carrollton, Coppell, Lake Dallas, Corinth and Highland Village, there was room for another theater. When Vista Ridge Mall opened in 1989, Lewisville received its second 10-plus screen theater with Cinemark Theater’s Vista Ridge 12 inside the mall.

The Studio Movie Grill Lewisville was originally going to be AMC’s first 20-screen super-megaplex.

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